People often joke that women are impulsive shoppers and tend to spend extravagantly on shoes, handbags and all the things that they find sparkling and attractive. However, this is not true. Experts that study the shopping habits of both men and women find the latter do not always shop for themselves. They buy for family, friends and loved ones as well. It is one of the prime and motivating reasons as to why women spend more than men when it comes to shopping either in local stores or online.
Experts that study the buying patterns of both men and women state that the following are the three real reasons as to why women shop more than men-
- Emotional reasons- Women feel more connected to the people around them, and they wonder how their gifts would impact the other person.
- Gender- The gender also influences their buying decisions. They grow up with different styles and cultures. That is the reason why their purchasing patterns are completely different from one another. If you are the owner of the business, studying this pattern alone will give you an insight as to why women tend to buy more than men.
- Invisible influencers- Women love to buy gifts for the people they care about the most frequently. The moment they purchase a gift for others they think about the other person’s taste and preferences. Reputed companies such as http://www.libertylending.com/ have found that women feel happy when buying gifts for others. They take time to think about how their gifts will impact the other person and bring value to their lives. That is why they are seen more on the shopping arena over their male counterparts.
Comparing men and women when it comes to shopping
When it comes to the shopping trends of men and women, you will find that women are more likely to research better than men when it comes to both local store and online shopping. As a business owner selling products and services, it is important for you to sell the value of the product to women. It helps you in a large way to reach out to them. They spend more time on e-commerce websites over men and make informed buying choices. There is a common belief that women are impulsive when it comes to shopping. However, this is not true. Women need to be sure about the benefits of the product or even the service they get before they make a purchase. Men, on the other hand, are carried away by features. The more the features they get, the more attracted they are to the product!
Therefore, when you are making efforts to reach out to your female customers both present and future, keep the above tips in mind. Promote your marketing campaigns based on benefits over features when you are selling products to them. Women are emotional in nature, and they will only buy a product for themselves or others when there is an emotional bonding- keep this essential point in mind always!
