In today’s world literally, anything can be bought online without any sort of delay. People sometimes tend to get lazy and without stepping outside wants to get things at their doorstep. One must have a very attractive website for the ultimate UX (user experience). UX depends on various reasons as the customers many times get attracted to even measly things.
The Logo, for instance, is the first and foremost important thing at attracts any user. It should neither be too colorful nor too extravagant. Not too gigantic or too puny. Color it simply and add a Favicon, the, the little icon that appears in the browser tab. It allows notifies when someone has bookmarked your site.
Even if your article or blog is highly impressive, give some breaks in between the lines. That is, break your whole article into paragraphs so that the users may not find it highly monotonous while reading it. Users usually tend to browse from their mobile phones for petty searches hence, avoid dreadfully long sentences and as well try to whiten and lighten the screen and words and try understanding mobile application. No one would even give a second glance to articles which basically screams messy now, would they?!
Try breaking a bigger paragraph to bullet points in such a way that it would really be attractive as well as readable. Do not use too many different fonts. Consider using italics, though sparingly!
Make the navigation through your page for the users as easy as possible. You may have wanted to give a long description for your page, but, that doesn’t mean that the user may too want to read the whole of it! Just make an option available for them to skip a whole lot of reading trouble and to read their desired relevant content. Provide sub-links as many as you can and try to provide onsite search functionality if your website or blog is deep. There also might be the chance of broken links which when the users click on unknowingly may display error codes. Try repairing them for the users to visit their favorite page.
The website owners, of course, would want to stay connected with their customers to know their likes and dislikes according to the changing trends. But however, sometimes, while providing the contact information, the owners may get many spam or fraudulent users.
Just like that, do not provide your contact details too much in your website if you don’t want any spammers! Instead, if you really want the customers to visit or contact you, provide a map with your address along with it.
Insert photos and videos for attraction but do not overload the page with as many as possible. Using and leave the white space just as it is a very great advantage. The free blank space along with a limited amount of pictures and videos can go a very long way. The videos and pictures by itself are generally captivating. Along with the correct information, it could reach even more than the targeted number of audience.
Mostly the visitors tend to stay for 10-20 at the most. Users want to have a very quick search and anything which takes more than 3 seconds to load will the users to jump to another website. It is imperative that you must stay top on your website’s loading speeds and optimize the graphics and pages that could probably be slowing down your website.
Perform usability audits
Your business’s website will never truly be “finished.” As long as there are new trends emerging your website will forever have room for improvement! To ensure whether the customers are happy in their experience with you, you can conduct UX and SEO audits in several ways that have been provided.
To stay on top though, you will have to keep updating your website and get positive reviews from your customers. Ask them to rate your usability from time to time and improve your website from the updated reviews and ratings. UX auditing tool assists a lot in this matter particularly.
Understanding users navigation and clicking
To truly develop and improvise your site, you must understand the pattern in which the customers tend to scroll through your website. Many a time, the users tend to scroll quickly through a page or might even exit it if they do not find anything interesting. To top it off some users actually read the contents of the page if it really piques their interest. But, if the information given is not relevant then the users may close the website and go on to another one to seek the information that they desire.
While scrolling through the website, users generally read the upper portion of the page and skim through the middle section and stop a little longer before the last portion.
This is where the idea of CTA (call in action) would kick in. Users mostly tend to get deviated from what they had really wanted to search to ending up searching irrelevant things. This is mostly because while skimming through the last but before the end of the website’s paragraph their attention would be grabbed by the advertisement given in CTA part. That part would most likely be where many companies tend to put up their advertisements in a creative way so as to grab as many users attention as possible.