SMS Marketing Best Practices for Your Business
Although mobile marketing has become a common strategy used by many modern businesses, it is still a fairly new phenomenon in the ever-evolving digital world. Although SMS has now been around for several years, marketers have only begun to take it seriously as a marketing platform quite recently. Most mobile users will utilize SMS on a daily basis and trust it as a communication form, which is why SMS marketing is often very successful, with a massive open rate of 97%. If you’re considering using SMS for marketing, here are some important factors to keep in mind. Get a Suitable ... Read more
Income tax planning guide for salaried people
Make sure to fully utilise Section 80 deductions Section 80 is designed by the government to encourage saving for future and further invest the amount in insurance and retirement plans. The benefits of Section 80 are not limited to just lower income tax outgo for any financial year, but also to earn gains on long-term investments that prove to be valuable in the hour of need. Section 80C You can avail up to Rs 1.5 lac u/s 80C in a particular financial year by investing in Section 80C tax-saving investments. The deductions available in some of the key forms of ... Read more
Business Funding Options Available for Women Entrepreneurs in Kolkata
India happens to be the third-largest start-up nation with over 27,000 start-ups. With the changing socio-familial dynamics, a fair percentage of it is start-ups backed by female entrepreneurs. In the past few decades, the position of women in society has changed considerably. In the times by-gone, it was men who ruled the entrepreneurship field, but women have almost caught up with them now, with several new opportunities coming up for them. Taking the center-stage in entrepreneurship, especially in metropolitan cities like Kolkata, some women are even quitting high-paying jobs to pursue their business ambitions with a well-planned start-up. Apart from ... Read more
Outdoor Shoe Storage Tips for Your Shoes
Outdoor shoe storage is something that many home owners find they need to do at some point. There are a lot of reasons for this. One is the weather. If you are in a climate where there is very little or no storage like in the winter, you might find that you have nowhere to put your shoes. Or that your shoes are taking up valuable floor space. Another reason for outdoor shoe storage outdoor is fire hazards. A fire at home can be quite harmful to those who don’t know what to do when it breaks out. One way ... Read more
How to Decide Which Parts of Your Business to Outsource
Running your own business has never been easy. However, the last 12 months have created some challenges that nobody realistically expected. One of the very few upsides is that many businesses that have been forced to change due to circumstances have found that some of their long-established working practices were no longer fit for purpose and have found ways to improve them. This has led many business owners and managers to look at their business with a more critical eye and see how technology can replace or improve an old, outdated way of doing something. In some areas, it has ... Read more
The Ultimate Guide to Maintaining an Online Presence
As a business trying to attract customers in 2021, it’s massively important to have an online presence. No matter what product or service you sell, you could be missing out on a lot of potential customers by not having one. Here is the ultimate guide to building and then maintaining your online presence. Create the strongest website possible Some people may say in 2021 that your main focus online should be your social media pages on platforms like Facebook, Twitter, and Instagram. While these are popular, it’s highly unlikely that you’d actually complete a transaction on one of these pages. ... Read more