9 Effective Ways to Retain Your Customers
Finding new customers every day can be very exciting for your brand. However, a business strategy that focusses on new customers at the cost of the old ones is certainly not a very good one. Old Customers are great means to market your brand. They are likely to refer your brand to their friends and family if they find it good enough. Also, they can keep buying your products/services if they are kept engaged by your brand’s amazing marketing strategies.
What Is a Marketing Strategy?
A Marketing strategy consists of all the measures by a brand that results in increased sales and brand growth. It basically appeals to the customers to know more about the brand and its products. However, before developing any kind of marketing strategy, brands need to ensure that the team members they hire through any marketing staffing agency are skillful and talented. Brands also need to set SMART goals and objectives in order to make effective marketing strategies. SMART stands for specific, measurable, actionable, relevant and time-bound.
Marketing Strategies to Retain Customers
Here are 9 creative strategies that brands use to keep their customers engaged and satisfied.
#1: Use Social Media Effectively
Social Media is a great platform to engage with your customers. Make business accounts on social media sites like Facebook and Instagram. Post product/service related photos and videos on it regularly to attract the audience. Respond to people’s comments and queries in a timely manner. Also, set reward points and offer discount vouchers to your loyal customers to keep them happy.
#2: Write Blogs
Blogs can help customers learn about the product/service in detail. These can also help them in deciding whether to buy certain products or not. So, it is very important that you invest in creating blogs for your website. Blogs can also be shared by your existing customers with their friends and family. This will eventually help your brand to grow and get new customers.
#3: Maximize SEO
The effective use of keywords and phrases can go a long way to market your brand. When a user types a particular keyword or phrase, the search engine shows the user articles with those keywords and phrases. Therefore, to popularize your brand smartly, make sure that your SEO is very effective. However, SEO is not enough on its own. You need to make sure that the content is also high-quality.
#4: Create a CTA
A CTA is an abbreviation for Call To Action. It basically urges the customer to explore options like learning more about a product/service, asking a question or making a decision. This can be a phrase, an offer or question depending upon your marketing strategy. Here’s an example of a CTA:
Want to know more? Click here
#5: Develop Partnership With Influencers
A great way to retain customers is to develop a partnership with influencers. Influencers that share your brand’s goals can promote your products by using it or recommending it to their audience. You can also ask your existing customers with a decent number of followers to partner with you. It may be the case that that customer’s followers belong to your targeted niche. This can help a lot in terms of boosting sales.
#6: Start an Affiliate Program
Just like influencers, your customers can also help you with selling your products/services. Ask your most loyal customers to advertise your products/services and offer them an incentive for every sale they make. This will help in building a rapport among your customers and will attract more people to your brand.
#7: Have a Chat Feature
A chat feature on your social media account or website keeps both your existing and new customers satisfied. Your customers can ask questions related to a product or its delivery through it. You have to make sure that you respond in a timely manner to customer’s queries so that they don’t end up losing interest in your brand.
#8: Make the Most of Email Marketing
Building a mailing list is a very efficient means to keep your customers engaged. Make a mailing list of your most loyal customers and send them promotional messages, discount alerts and tips on using a service from time to time.
#9: Create Character Sketches of Customers
Customer Personas provide insights into the likes and dislikes of the customer. Through ample research, you can get to know about your existing customers’ buying patterns and personalize your services. Because product improvement and management, your existing customers will value your products more and remain loyal to you.
Make sure that you provide excellent customer service through these strategies. No matter how much you trust the manufacturing staffing agency you have partnered with for providing you with experts, that does not guarantee success. You need to employ smart strategies to keep your customer hooked.