With so many different marketing strategies available for businesses to leverage today, it can be difficult to figure out where to even begin. Of course, with a limited budget or resources, it’s important that you invest in the most effective marketing strategies first, as a priority, and then look to broaden your wider online marketing efforts in the future once an attractive ROI has been established. In this article, we’re going to share some of the most effective digital marketing strategies to try in 2023.
1. Good old fashioned search engine optimization
Like it or not, search engine optimization (SEO) remains one of the most effective digital marketing methods available. You should consider this as the ‘backbone’ of your broader online marketing efforts as it is dependent on making your website more relevant, highly targeted, and user-friendly.
Simply put, when executed well, a successful SEO campaign requires that your website be the very best that it can be – and that’s an excellent place to start.
An SEO agency can help you:
- Attract more organic, ‘ready to spend’ traffic to your website.
- Reduce bounce rate.
- Increase the chance of converting those clicks into customers.
- Improve the user experience on your website significantly.
- Develop an authoritative reputation through quality, ‘high value’ content creation.
- The potential to establish an ROI averaging anywhere between 550% and 1,220%!
2. Local SEO
Particularly if you are a small business and you rely on your local community to survive, local SEO is an incredibly valuable digital marketing strategy.
The principles of local SEO are the same as general SEO, only focusing on localised keywords that are relevant to your physical location / service areas.
If you haven’t claimed your GMB profile yet (Google My Business), make sure you get on that immediately! Then, once claimed, populate it with as much relevant, keyword-rich information as possible, fill out the necessary fields, add your NAP citations, upload plenty of high-quality imagery and video content, and then watch as you start climbing the local rankings!
3. Email marketing
Email marketing is highly undervalued considering the immense ROI that a well-strategized email marketing campaign can deliver.
According to Hubspot, for every $1 spent on email marketing, you can average a $36 return! Of course, this is far easier said than done. Email marketing, despite its immense potential, takes an awful lot of work, trial and error, and refinement to master.
In this case, it is almost certainly worth hiring a digital marketing agency that can provide case studies and previous success stories for their email marketing wins and then hope they can deliver the same awesome results for your business as well.
These are, in our humble opinion, the top #3 digital marketing strategies to prioritise in 2023. That said, every single digital marketing method is valuable in its own right. So, certainly don’t neglect the following:
- Video marketing
- Influencer marketing
- Social media marketing
- Google Ads / PPC
- Mobile marketing.
We hope you’ve found this article insightful and wish you the very best of luck with your online marketing efforts. Happy hunting!