We live in a world where first impressions matter, primarily online. If users don’t like your website, they won’t stay on the page for more than a couple of seconds, and before you know it, the website bounce rate touches the sky. Whether you are still new to the field or have a website for years, you must understand that almost every website has some expected flows.
By avoiding these web design mistakes, you can reduce the site’s bounce rate and thus increase the traffic volume. We recommend hiring an experienced website design company to help you create a user-friendly website and optimized search engines.
This blog will talk about five web design mistakes you’ll need to avoid if you want to reduce the bounce rate. A lower bounce rate increases your SERP (Search Engine Results Page) rank and helps improve the conversion rate.
No Proper Call to Action
What is the purpose of your website? What does it offer to the visitors? Do you want the users to sign up for a newsletter? Do you want them to create an account? Should they buy something? Users need to know what to do once they open your website. Where should they go next?
A clear CTA (Call to Action) is a prerequisite for several digital marketing services. How else will you direct the users to act? How else will the user become a customer? Users don’t want to spend their time trying to figure out things. It would help if you directed them using the site design and layout.
The CTA doesn’t have to be detailed. Instead, it should be crisp, to the point and easy to understand like:
- Contact us
- Buy Now
- Free download
- Sign up
- Add to cart
Excess Content and Too Many CTAs
If not having a clear CTA is one mistake, having too many of them on the same page is another. This, combined with loads of content, will overwhelm the user. Users like white space on a webpage. Let them take time to process the text and understand your business. Don’t add paragraphs of text that go on and on. Too many images and videos also don’t help. It would help if you mastered the art of balancing the text and visuals.
Data presentation and formatting matters more than what you think. Users don’t read; they skim through the text, searching for keywords. If you don’t readily present the details, they’ll find another website that’s got a better layout. Get rid of those extra CTAs. Hide the share options using a collapsible feature.
Too Much White Space and Not Enough Content
It can get confusing when a web design agency comes up with such contrasting suggestions. But that’s how things work in the digital market. If excess content is overwhelming, lack of content is underwhelming. So how do you balance these two? How to add content that’s useful but not too much or too little?
That depends on your target audience. Also, Google prefers quality content. Your website needs to be informative, have less technical/ complex jargon and share what’s necessary for users to know about the business. Another point here is that the white space doesn’t have to be white. It’s just a term for blank space between two sections or paragraphs. Keep it consistent throughout the page.
Lack of NAP Details
How can your website not have NAP details? NAP is short for Name, Address and Phone number. This is your contact information. The website should have a separate contact us page with updated NAP information. That won’t be enough, though.
That’s why several sites have footers exclusively with important internal links and NAP details. The header and footer are two places where the users check for your business details. If they don’t find the information in either place, they won’t stay on your site for long.
Pro-tip: Set up auto-responder to customers’ messages.
Slow Page-Loading Time and No Mobile-Friendly Website
A website that takes longer than three seconds to load is considered slow. Yes! Page-loading speed is also a factor used for SEO. Digital marketing services offered by agencies include technical SEO and web designing services to increase the page loading speed and make the website mobile-friendly.
Several statistics have mentioned that more than 50% of internet users rely on mobile phones to browse the net. If the website is not mobile-friendly and takes too much time to load, you’ll be losing more than half the visitors. Imagine what this could do to the bounce rate!
Finally, use website analytics to keep track of the traffic, conversion and bounce rate. Stay updated with the latest information about SEO to help you improve the site’s rank.